The new Diesel Spring/Summer 2017 collection, which is titled 'MIAMI MUSIC LOVE CLUB,' was presented with a colorful editorial.
Showing a clear linkage to the Floridan city, the brand incorporates tropical prints onto a selection of the pieces it showcases. Included are vibrant sweaters, jackets, dresses, hoodies, button-ups, swimwear and underwear, as well as distressed denim jeans and jackets that have a strong retro aesthetic.
In order to make the brand's vintage inspiration especially clear, the new Diesel collection lookbook incorporates models with iconically 80s hairstyles. In addition to taking its viewer back in time, the brand's use of muses highlights its mixture of contemporary and vintage aesthetics, making for pieces that are both versatile and statement worthy.
Retro Miami-Inspired Lookbooks
The New Diesel Collection Was Promoted with Modern Tropical Imagery
Trend Themes
1. Vintage-inspired Fashion - Opportunity for incorporating retro aesthetics and 80s fashion trends into contemporary clothing collections.
2. Tropical Prints - Potential to capitalize on the popularity of vibrant tropical patterns and incorporate them into various fashion lines.
3. Mix of Contemporary and Vintage Aesthetics - Embracing the combination of modern and retro styles to create unique and versatile fashion pieces.
Industry Implications
1. Fashion - Fashion brands can explore incorporating vintage-inspired designs and tropical prints in their collections to attract a wider range of customers.
2. Apparel Manufacturing - Manufacturers can capitalize on the demand for vintage aesthetic clothing by incorporating distressed denim and retro-inspired pieces in their production.
3. Fashion Photography - Photographers can leverage the trend of combining nostalgic elements with contemporary fashion to create visually striking and appealing lookbooks for brands.