Like the previous projects the Swedish fashion brand has put forth, the new COS line is well-suited to consumers who appreciate an overt sense of simplification in their apparel.
For Spring/Summer 2017, COS created a lookbook to highlight its offerings, which, like the apparel itself, is attractively minimalist. In order to enhance this, the brand often paired pieces of matching hues together -- helping to reinstate the utilitarian feel that it strives for. Included in the range are a number of sleek collared shirts, trousers, button-ups, tees, shorts, jackets and business-savvy apparel.
All of it is unified however by its successful execution of sensible functionality. With this, the new COS collection is the perfect fit for consumers looking for timeless basics that are within an affordable price range.
Minimized Apparel Editorials
The New COS Lookbook Features Elegant Basics That Value Structure
Trend Themes
1. Minimalist Apparel - Opportunity for disruptive innovation: Develop a line of sustainable, ethically-produced minimalist clothing for eco-conscious consumers.
2. Matching Hues - Opportunity for disruptive innovation: Create a technology that allows customers to digitally match the hues of different clothing items for a coordinated look.
3. Sensible Functionality - Opportunity for disruptive innovation: Invent clothing with built-in smart features, such as temperature control or health monitoring, to optimize functionality for the wearer.
Industry Implications
1. Fashion - Opportunity for disruptive innovation: Introduce a subscription-based service that provides customers with a rotating selection of minimalist apparel curated by fashion experts.
2. Technology - Opportunity for disruptive innovation: Develop a software or app that uses AI to recommend minimalist clothing options based on individual style preferences and body shape.
3. Sustainable Fashion - Opportunity for disruptive innovation: Create a platform that connects eco-friendly fabric suppliers with fashion brands, encouraging the use of sustainable materials in minimalist clothing production.