To market the latest New Balance MRT580 'REVlite Pack,' the hip sneaker brand decided to pay tribute to Japanese artwork with these creative sneaker-infused landscape illustrations. The ad images show the New Balance MRT580 sneakers cleverly infused into Japanese-style scenery.
The New Balance MRT580 'REVlite Pack' ingeniously celebrates the release of its newest reflective running shoes with a fun and original ad campaign. Instead of taking a photo of the sneakers straight-on, as many athletic brands tend to do, New Balance infused the colorful, holographic sneakers into pieces of artwork. The pink, blue and turquoise pigskin running shoes stand in as fundamental parts of the art piece. For example, one watercolor image depicts traditional Japanese fishermen hauling out several pairs of New Balance MRT580 sneakers from the depths of the ocean.
Illustrative Sneaker Landscapes
The New Balance MRT580 'REVlite Pack' Campaign is Oriental-Themed
Trend Themes
1. Art-infused Campaigns - Creating ads that place products in pieces of art, like New Balance did with the MRT580 'REVlite Pack,' can add a unique touch to traditional marketing and attract consumers who appreciate creativity.
2. Cultural Tributes - Designing campaigns that pay homage to a specific culture, such as the Japanese themes seen in the New Balance MRT580 'REVlite Pack,' can appeal to consumers who identify with or have an interest in that culture.
3. Collaborative Marketing - Partnering with artists or creatives to develop branded ad images, like New Balance did with these sneaker-infused landscapes, can generate fresh and unique content that resonates with consumers.
Industry Implications
1. Sportswear - Athletic brands can adapt the approach of New Balance by using varied cultural and artistic themes to market new product launches and releases.
2. Fine Art - Artists can collaborate with brands, like New Balance, to explore creative ways to incorporate specific products into their work, providing a canvas that the company can use for advertising their products in new ways.
3. Tourism - Campaigns that draw on culturally-specific imagery and other touchstones, like the New Balance MRT580 'REVlite Pack,' could be used by tourism bureaus to entice travelers interested in certain cultures to visit their area.