The New Balance ML574 was recently debuted, and the sportswear brand decided to promote it with an editorial that's rife with nostalgic imagery that takes consumers back in time. The brand joined with Deadstock to create the editorial, honoring the legacy of the silhouette by showing it beside some of the retro tech that was around when it was conceived.
In addition to honoring the legacy of the silhouette, the decision to show the sneakers with the old Apple Mac products gives the images a minimalist and monochromatic look. This is due to the muted colorways that the sneakers boast, with hues of gray, cream, and beige comprising them.
More information on the New Balance and Deadstock collaboration can be found on the latter brand's site.
Retro Tech-Themed Sneaker Editorials
The New Balance ML574 Was Promoted with Nostalgic Imagery
Trend Themes
1. Nostalgic Imagery in Promotion - Using nostalgic imagery to promote products creates a sense of sentimentality and appeals to consumers' desire for familiarity.
2. Legacy Honoring Editorials - Creating editorials that showcase the legacy of a product can help establish a deeper connection with consumers and highlight its historical significance.
3. Minimalist and Monochromatic Aesthetics - Embracing muted colorways and minimalist aesthetics in promotions can evoke a sense of sophistication and elegance, attracting consumers who appreciate simplicity.
Industry Implications
1. Sportswear - The sportswear industry can explore using nostalgic imagery and legacy honoring editorials to create unique branding experiences for their products.
2. Fashion Photography - Fashion photography professionals can leverage the trend of minimalist and monochromatic aesthetics to create visually striking editorials and campaigns.
3. Vintage Tech Resurgence - The vintage tech industry can tap into the trend of nostalgic imagery in promotion to showcase their products alongside retro-inspired fashion, appealing to both tech and fashion enthusiasts.