Loylogic and Nescafé Dolce Gusto have announced a new ‘CLUB’ rewards program based in Brazil. The program will offer Nescafé Dolce Gusto customers the ability to scan their coffee capsules purchased using a native brand app, which they can then turn into points for rewards in the ‘CLUB’ shop. Users can choose between global and local rewards that have been specifically chosen to bolster customer loyalty and engagement.
‘CLUB’ has been implemented into Nescafé Dolce Gusto and Loylogic’s existing rewards program PREMIO, combining the capabilities of both programs to maximize outcomes. The PREMIO program debuted in Europe in 2018 and continues to operate in 12 markets worldwide as a part of Nescafe’s mission to increase brand loyalty.
"Offering short term rewards functions, the program provides a lucrative route to drive loyalty quickly. At the same time, it allows Nescafé Dolce Gusto to directly connect with consumers, enrich customer experience and drive engagement – at a time when fostering meaningful and cost-effective relationships with consumers has never been more important[,]" said Gabi Kool, Chief Commercial Officer at Loylogic.
Loyalty-Based Rewards Programs
Loylogic and Nescafé Dolce Gusto Launch the 'CLUB' Rewards Program
Trend Themes
1. Coffee Capsule Rewards - Brands can explore offering rewards to customers who purchase their products with a specific app or scanning process to increase loyalty and engagement.
2. Combining Rewards Programs - Businesses can consider merging rewards programs with other companies to increase the reach and benefits to customers, which can also help increase brand loyalty.
3. Short-term Rewards Program - Offering immediate and short-term rewards to customers can be an effective way to quickly drive loyalty and engagement with a brand or product.
Industry Implications
1. Coffee Industry - Coffee brands and retailers can explore implementing rewards programs that incentivize customers to purchase more products while building brand loyalty.
2. Retail Industry - Retailers can implement rewards programs to incentivize customers to make repeat purchases, which can drive sales and increase brand loyalty.
3. Marketing Industry - Marketing companies can help businesses develop and implement rewards programs that increase customer engagement and loyalty while strengthening brand identity.