Lensed by Pszemek Dzienis, the Nenukko Spring/Summer 2012 lookbook stars model Michal Sadowski. Featured in a series of face-concealing captures, Michal wears an abundance of layered looks, relaxed silhouettes and one-of-a-kind shapes.
Architectural and dynamically structured, this collection exudes an effortless elegance that is both versatile and wearable. This carefree and comfortable menswear line is showcased in an earthy palette of rich grey tones.
It features oversized tees, body-hugging tights, distinctively draped shirts and voluminous caped cardigans. With fearlessly styled looks and long black-haired locks, Michal is the bold face of the Nenukko Spring/Summer 2012 lookbook. This eclectic advertorial, which puts emphasis on edgy menswear ensembles, is a display of striking imagery and fearless styling, presenting the fashion-forward customer with a modernized take on traditionally casual garments.
Face-Concealing Advertorials
The Nenukko Spring/Summer 2012 Lookbook is Eccentrically Edgy
Trend Themes
1. Face-concealing Fashion - There is a trend in fashion to incorporate designs that conceal the face, creating an opportunity for innovative materials and technologies that disrupt the traditional construction of clothing.
2. Carefree Menswear - A trend in menswear for a relaxed and effortless look is on the rise, opening an opportunity for designers to create comfortable yet elegant clothing that surpasses traditional casual wear.
3. Eccentric Advertorials - More brands are choosing to showcase their collections in eccentric and striking imagery, creating a trend for eye-catching advertorials that present a unique and modernized take on their products.
Industry Implications
1. Fashion Industry - The fashion industry can benefit from the face-concealing trend by introducing innovative designs that alter garments' traditional functions while maintaining their aesthetic value.
2. Retail Industry - The retail industry can capitalize on the trend of carefree menswear by stocking and marketing clothing that promotes comfort while still maintaining elegance and sophistication.
3. Advertising Industry - The advertising industry can use the trend of eccentric advertorials to their advantage by producing unique and dynamic imagery that effectively showcases a brand's products in a way that captures consumer attention and interest.