Neiman Marcus has launched its fall campaign, which focuses on promoting a sense of normalcy amid the COVID-19 pandemic. The campaign is called 'Reintroduce Yourself' and uses a storytelling approach to empower individuals to turn their lives off of pause.
'Reintroduce Yourself' is one of the bigger campaigns Neiman Marcus has done in quite some time and will feature a series of multimedia prints, digital advertising, social media posts, in-store visuals, videos, and events. The campaign is about reintroducing oneself to the workplace, to social events, and society at large. The videos and photo shoots for the campaign are all inspired by a metamorphosis of people's lives - from being stuck at home to being out and about.
The campaign will feature 100 new brands and will emphasize the must-haves for the fall.
Empowering Post-Pandemic Campaigns
Neiman Marcus' New Campaign Promotes the Return to Normalcy
Trend Themes
1. Reintroducing Yourself - The campaign by Neiman Marcus sets a trend of campaigns focused on empowering individuals to resume a sense of normalcy amid the COVID-19 pandemic.
2. Storytelling Approach - Neiman Marcus' use of a storytelling approach in the campaign sets a trend for brands to shift towards a more narrative-based approach in their marketing.
3. Inclusive Campaigns - The campaign features 100 new brands, setting a trend for brands to create inclusive campaigns that emphasize diversity in their offerings and messaging.
Industry Implications
1. Fashion Retail - The campaign by Neiman Marcus presents an opportunity for fashion retail brands to create campaigns that help consumers readjust and resume normalcy post-pandemic.
2. Advertising - The campaign's use of multimedia prints, social media, and video presents an opportunity for advertising companies to explore different mediums and formats for storytelling in their campaigns.
3. Retail Technology - The campaign's emphasis on social media and digital advertising presents opportunities for retail technology companies to develop innovative marketing tools to help brands create more effective campaigns.