The growing cookie concept Crumbl has managed to find a way to deliver the delicious taste of Neapolitan ice cream in the form of its new Neapolitan Cookie.
Available as part of the chain's cookie lineup for the week ending in February 25, 2023, the new Neapolitan Cookie is a sweet little treat. The layered dessert started with a vanilla cookie, which is stacked on a chocolate cookie, and then the whole thing is topped with a tart strawberry frosting. The alternating layers are meant to replicate the look and taste of the ice cream flavor that bears the same name.
Other cookies available during the same week include the Vanilla Glaze Cookie featuring Cinnamon Toast Crunch, the Chocolate Peanut Butter Chip Cookie, the Birthday Cake Cookie, and more.
Strawberry-Frosted Neapolitan Cookies
Crumbl is Serving Up a New Neapolitan Cookie This Week
Trend Themes
1. Neapolitan-inspired Desserts - Opportunity for restaurants and bakeries to incorporate Neapolitan-inspired desserts into their menu offerings.
2. Layered Treats - Opportunity for food startups to experiment and create new layered treats that incorporate unexpected flavors.
3. Limited Time Offerings - Opportunity for food brands to create demand for their products by offering limited-time flavors or products.
Industry Implications
1. Bakery - Opportunity for bakeries to expand their product lines to include Neapolitan-inspired cookies and other desserts.
2. Food Startups - Opportunity for food startups to create unique and innovative layered treats that stand out in the market.
3. Packaged Foods - Opportunity for packaged food brands to create new products that replicate popular flavors in the form of limited-time offerings.