Pizza Hut is celebrating the NBA in-season tournament semifinals with the release of its exclusive new NBA 2K24 Starry Combo.
Available Nationwide as of December 5, 2023, the new NBA 2K24 Starry Combo allows fans to get game-ready with your choice of any Pizza Hut Melt. The meal deal also comes with a 20-ounce bottle of refreshing lemon-lime-flavored Starry soda. But perhaps the best part of the deal is that when fans order the NBA 2K24 Starry Combo, they'll also receive a Locker Code for NBA 2K24, which fans can redeem in the NBA 2K24 video game for exclusive apparel and MyPLAYER skill boosts for 10 games.
The NBA 2K24 Starry Combo is available now from participating Pizza Hut locations.
Video Game Pizza Deals
Pizza Hut's New NBA 2K24 Starry Combo is a Game-Ready Meal
Trend Themes
1. Online Food-game Collaborations - The collaboration between Pizza Hut and NBA 2K24 demonstrates the trend of online food-game collaborations, where food brands partner with video game franchises to offer exclusive deals and in-game rewards.
2. In-game Product Promotion - Pizza Hut's partnership with NBA 2K24 highlights the trend of in-game product promotion, where brands create virtual integration and offer exclusive items within video games to reach a wider audience.
3. Cross-platform Marketing - The NBA 2K24 Starry Combo reflects the trend of cross-platform marketing, as Pizza Hut combines its pizza and beverage offerings with a popular video game title to attract both food enthusiasts and gamers.
Industry Implications
1. Fast Food - The collaboration between Pizza Hut and NBA 2K24 introduces innovative marketing strategies within the fast food industry, blurring the lines between food consumption and gaming experiences.
2. Video Games - The partnership between Pizza Hut and NBA 2K24 creates new opportunities for in-game product integration and promotional partnerships within the video game industry.
3. Beverage - The inclusion of the Starry soda in Pizza Hut's NBA 2K24 Starry Combo showcases the potential for beverage brands to collaborate with gaming franchises for immersive marketing initiatives.