The Kellogg Company has announced it will be introducing NaviLens technology across its four of its core cereal products in a bid to support shoppers who are blind or who have low vision capabilities. The launch will feature the NaviLens optimal smart code at the bottom-left section on the front of the boxes where it can be detected and read to shoppers as they navigate aisles. The launch will support the nearly 12-million adult consumers in the US who are blind or who have low vision by making the task of grocery shopping a little easier.
Chief Brand and Advanced Analytics Officer at the Kellogg Company Charisse Hughes commented on the NaviLens technology launch saying, "Thanks to the hard work of our cross-functional teams, we're able to adapt and leverage this technology to ensure we're living by our purpose—to create a place at the table for everyone."
Inclusive Cereal Packaging
Kellogg's is Adopting NaviLens Technology to Support Blind Shoppers
Trend Themes
1. Accessible Packaging - Other companies can adopt NaviLens and similar technologies to provide accessible packaging, catering to a wider range of consumers.
2. Assistive Technology - There is an opportunity for companies to develop and implement various assistive technologies to enable disabled individuals to shop independently and with dignity.
3. Inclusive Shopping Experience - By offering more accessible options, companies create a more inclusive shopping experience that enables more consumers to access products and services.
Industry Implications
1. Food Manufacturing - Food manufacturers can adopt accessible packaging and other assistive technologies to make grocery shopping more dignified for disabled individuals.
2. Retail - Retailers can provide more inclusive shopping experiences by implementing assistive technologies and accessible design features in their stores and products.
3. Assistive Technology - The assistive technology industry can work on developing more innovative technologies and solutions to help disabled individuals shop independently and with dignity.