For those who have always dreamed of a way of combining their love of sparkling water with their love of rosé, Nauti Seltzer has come up with the perfect solution. With its pretty pink hue and bubbly texture, the hybrid drink is the ultimate summer sipper for millennials.
Nauti Seltzer's new rosé flavor is a malt beverage similar to Mike's Hard Lemonade or Smirnoff Ice. Instead of mixing rosé wine and seltzer directly, the brand combines hard seltzer with mandarin orange, raspberry, peach, and cherry flavors. Like the brand's other products, the new drink is hand-crafted in New England and boasts a low-carb, low-calorie profile.
Available to fans in the New England area as of mid-March, the new drink is the perfect way to start celebrating summer.
Millennial Pink Seltzers
Nauti Seltzer is Now Selling a Sparkling Rosé in a Pretty Pink Hue
Trend Themes
1. Malt Beverage Innovation - The combination of popular flavors and different beverage categories presents an opportunity for creating unique malt beverages.
2. Hybrid Drink Offerings - Creating innovative hybrid drinks by combining different beverage types can attract millennial consumers looking for new and exciting flavor experiences.
3. Low-carb, Low-calorie Products - Developing alcoholic beverages with low-carb and low-calorie profiles can cater to health-conscious consumers seeking lighter drinking options.
Industry Implications
1. Alcoholic Beverage - The introduction of unique malt beverages can disrupt the alcoholic beverage industry by offering consumers new flavor options.
2. Sparkling Water - Collaborating with beverage companies to create hybrid drinks combining sparkling water with other flavors can bring innovation to the sparkling water industry.
3. Millennial Beverage - Developing low-carb, low-calorie drinks with unique flavor combinations can attract the millennial demographic seeking healthier and trendier beverage options.