Bai-li—a brand based in Los Angeles, California—stands out with its natural deodorant range, offered through sustainability-focused marketplace Good Intent.
The company's name means "pure beautiful" and this mantra is also infused in its personal care products that use "pure ingredients to keep your underarms healthy and beautiful." The natural deodorant range includes five scents that are bound to awake the senses of those who use them. These include Cedarwood + Sweet Orange, Lemon + Bergamot, Eucalyptus + Rosemary, Bergamot + Sage + Rosemary, and Lavender + Peppermint. For those minimalist at heart or those who can't tolerate scents, Bai-li's natural deodorant range also includes an unscented option. The formulas are also aluminum-free, baking soda-free, fragrance-free, paraben-free, and cruelty-free.
Bai-li's natural deodorant range is offered in cardboard tubes with wax lining.
Pure Ingredient Deodorants
Bai-li's Natural Deodorant Range Boasts Safe and Cruelty-Free Formulas
Trend Themes
1. Pure Ingredients - Opportunity for personal care and beauty industries to cater to consumers seeking products with pure and natural ingredients.
2. Sustainability-focused Marketplaces - Growing trend of sustainability-focused marketplaces creates a disruptive opportunity for eco-friendly brands, such as Bai-li's natural deodorant range.
3. Cruelty-free Formulas - Rising demand for cruelty-free personal care products presents an opportunity for companies to create innovative and effective formulations, like Bai-li's natural deodorant range.
Industry Implications
1. Personal Care - The advent of natural and pure ingredients in deodorants creates innovation opportunities for personal care industries to cater to health and sustainability-conscious consumers.
2. Beauty - Beauty industries can capitalize on the trend of natural ingredients in personal care products and expand their product lines to include eco-friendly and sustainable options like Bai-li's natural deodorant range.
3. E-commerce - The emergence of sustainability-focused e-commerce marketplaces presents a disruptive opportunity for natural and eco-friendly personal care brands, such as Bai-li's natural deodorant range, to reach a wider audience.