For National Uncle and Aunt Day, FatBoy Premium Ice Cream is declaring itself the "Official Ice Cream of the Fun Uncle and Aunt."
"Parents get all the credit. Sure, they keep kids safe and healthy day in and out, but where's the fun in that?" says Reed Damon, chief marketing officer at Casper's Ice Cream, "When it comes to unapologetic awesomeness, no one can compare to everyone's favorite Uncle or Aunt. And, it's only natural that the fun Uncle and Aunt always have FatBoy in their freezer."
Fun aunts and uncles have their chance to participate in a sweepstakes to win the ultimate Funcle (or Faunt) Starter Pack, otherwise they can stock their freezers with classic flavors from the brand like Cookie Mint Chip and Churro Fried Ice Cream.
Ice Cream Starter Kits
FatBoy Created a Fun Ice Cream Pack for National Uncle and Aunt Day
Trend Themes
1. Funcle (or Faunt) Starter Pack - An opportunity for ice cream brands to create starter packs targeting fun aunts and uncles on special occasions.
2. Classic Ice Cream Flavors - The popularity of classic ice cream flavors like Cookie Mint Chip and Churro Fried Ice Cream provides a market for nostalgic and indulgent ice cream brands.
3. Ice Cream Sweepstakes - Brands can create sweepstakes campaigns to engage and reward fun aunts and uncles, creating brand loyalty and excitement.
Industry Implications
1. Ice Cream Brands - Ice cream brands can tap into the market of fun aunts and uncles by creating unique starter packs targeted at this demographic.
2. Nostalgic Food Brands - Nostalgic and indulgent food brands can capitalize on the popularity of classic ice cream flavors to attract consumers seeking familiar and satisfying treats.
3. Promotional Campaigns - Promotional and marketing agencies can partner with ice cream brands to create engaging sweepstakes campaigns that target fun aunts and uncles, creating brand awareness and excitement.