Summer is a time of fun beach fashion, but along with this there is an abundance of sun-related fashions like the ones showcased in the Nathalia Oliveira Vogue Italy July 2011 spread. To help cover up from the sun's harmful rays, model Nathalia Oliveira dons a wide-brimmed black hat.
Covering up from the sun can seem like a somewhat geeky thing to do, but accessories like these are far from geeky. Photographer Alvaro Beamud captures Oliveira against a dramatic black and white background, which further showcases her stunning style.
Striking red lips, patent leather full-length skirts, wide-brimmed hats and black leather gloves round out this dramatic vixen spread. If you're looking for hat-wearing inspiration then the Nathalia Oliveira Vogue Italy spread is inspirational.
Implications - Fashion editorials and marketing campaigns alike can gain attention from a particular market segment if they set their campaigns in a time, season or setting that is comparable to that of their target audience. Even though fantasy can conjure up emotional attachments, things that the consumer can relate closely to will also create ties to the brand.
Bonnet-Bearing Blondes
The Nathalia Oliveira Vogue Italy July 2011 Spread Covers Up
Trend Themes
1. Sun Protection Fashion - Opportunity for fashion brands to create stylish and protective clothing and accessories for sun protection.
2. Black and White Photography - Potential for photographers and artists to explore the striking aesthetics of black and white photography to enhance fashion spreads and visuals.
3. Geek Chic Accessories - Room for designers to create fashionable accessories that provide functionality along with a geeky or nerdy aesthetic.
Industry Implications
1. Fashion - Fashion brands can leverage sun protection fashion trend to innovate and develop stylish clothing and accessories.
2. Photography - Photographers can explore black and white photography trend to create visually impactful fashion spreads and artistic visuals.
3. Design - Designers can tap into the geek chic accessories trend to create fashionable products that blend functionality with a nerdy aesthetic.