The charmingly narcissistic self-portraits in the xoVain video titled 'Vain Editors Describe Themselves to a Sketch Artist' are slightly exaggerated drawings of each editor. A sketch artist was hired to draw the editors' vain visages without actually seeing them, which is a clearly satirical take on the Dove Beauty campaign released earlier this year wherein insecure women described themselves in negative terms to sketch artists, yielding ugly portraits that looked nothing like them.
In this case, the opposite occurs. The editors at xoVain shower themselves in compliments saying things like: "I'm like a cross between Jenna Elfman and Renee Zellwegger" and "I have beautiful, child-like eyes." The resulting sketches shine the editors in a positive light, making for more accurate portraits than the original Dove campaign's. This ultimately proves that there is nothing wrong with (or dishonest about) a bit of narcissism.
Unabashedly Confident Spoofs
The xoVain Editors Poke Fun at the Dove Beauty Ads in This Clip
Trend Themes
1. Satirical Self-portraits - Opportunity for disruptive innovation in creating satirical self-portraits that challenge conventional beauty standards.
2. Positive Self-perception - Opportunity for disruptive innovation in promoting positive self-perception and self-confidence in advertising campaigns.
3. Subversive Advertising - Opportunity for disruptive innovation in using satire and subversion to critique traditional advertising techniques.
Industry Implications
1. Art and Design - Opportunity for disruptive innovation in the field of art and design through the creation of satirical self-portraits.
2. Beauty and Personal Care - Opportunity for disruptive innovation in the beauty and personal care industry by promoting positive self-perception and challenging beauty standards.
3. Advertising and Marketing - Opportunity for disruptive innovation in the advertising and marketing industry by using satire and subversion to create unique and memorable campaigns.