Tokyo-based accessories label NaNa-NaNa introduces its second 'Night Office' capsule full of minimalist goods for the Spring/Summer 2018 season. The capsule is comprised of side bags that come in a variety of sizes, wallets, book bags, iPhone cases, and a mobile battery charger in the shape of a padlock. The overall aesthetic of the range is minimalist and simplistic, with a color palette that resembles a nightlife scene of the busy urbanite. There are hues of black, brown, purple, and milky white tones -- these colors are meant to recall dusk, smokiness of a bar, and brown liquor.
NaNa-NaNa's latest Night Office collection's highlight items are the bags -- including the PVC bags inspired by paper bags, a premium looking book bag, constructed with genuine Cordura and blended with suede for functional purposes.
Minimal Nightlife-Inspired Accessories
NaNa-NaNa Drops the Simplistic 'Night Office' Collection
Trend Themes
1. Minimalist Accessories - There is an opportunity for disruptive innovation in creating more minimalist and simplistic accessories.
2. Nightlife-inspired Designs - Brands can tap into the nightlife-inspired aesthetic seen in NaNa-NaNa's 'Night Office' collection to create products with a trendy urbanite appeal.
3. Color Palette Trends - The color palette used in NaNa-NaNa's 'Night Office' collection could inspire new trends in minimalism, incorporating hues of black, brown, purple, and milky white tones.
Industry Implications
1. Fashion Industry - Fashion brands can leverage the trend of minimalism and nightlife-inspired designs to create new collections for consumers who want simple yet stylish accessories.
2. Technology Industry - The design of NaNa-NaNa's mobile battery charger in the shape of a padlock could inspire innovations in the technology industry to create more aesthetically pleasing and unique chargers.
3. Retail Industry - The use of PVC bags inspired by paper bags and genuine Cordura blended with suede for functional purposes in NaNa-NaNa's 'Night Office' collection could inspire retailers to create more unique and functional products.