THE NORTH FACE PURPLE LABEL introduces a special nanamica capsule designed for the Fall season. As the temperature begins to drop later this year, the limited edition goods are made specifically for the nanamica store. It features neutral shades throughout the range, including navy blue and beige at the forefront.
It also delivers a slew of urban ready apparel and outdoor clothing items in preparation for the colder times. A notable material that can be seen in the new collection is the special 65/35 blend named Bayhead cloth of polyester and cotton. This is followed by the notable COOLMAX patterning fabric that makes its way across the slew of outerwear designs complete with the iconic PRIMALOFT material for lightweight purposes.
Urban Outdoorsy Active Apparel
The North Face Purple Launches a Special nanamica Capsule
Trend Themes
1. Urban Outdoorsy Apparel - The trend of urban outdoorsy apparel continues to grow, as seen by this special nanamica capsule for The North Face Purple Label.
2. Special Material Blends - The use of unique and innovative materials, such as Bayhead cloth and COOLMAX patterning fabric, presents an opportunity for disruptive innovation in the apparel industry.
3. Limited Edition Capsules - The popularity of limited edition capsule collections offers a chance for apparel brands to create buzz and excitement around their products.
Industry Implications
1. Outdoor Apparel - The North Face's launch of a nanamica capsule highlights the potential for disruptive innovation within the outdoor apparel industry.
2. Athletic Wear - The trend of urban outdoorsy apparel can also impact and disrupt the athletic wear industry.
3. Sustainable Fashion - Innovation in material blends, such as the Bayhead cloth blend, presents an opportunity for sustainable and eco-friendly fashion within the apparel industry.