The idea for The Name of These Girls packaging came from treating the CD as if it were one of the members of the band. As such, the logical way to dress the disc up was with clothing. Gabriel Palmer of Digital Point helped to launch a campaign that asked fans of the band to donate their old jeans that would make up the new album covers.
Repurposed denim pants were collected and cut into square pockets, then stitched together with bright red thread and accessorized with tags and a silkscreen print of the band's name. Every piece of The Name of These Girls packaging was made with care. The blue jean sleeves exhibit a beautiful uniqueness that makes choosing from them as personal as shopping for your own clothes.
Second-Hand Denim Branding
The Name of These Girls Packaging Dresses the Product Like a Person
Trend Themes
1. Sustainable Packaging - Disruptive innovation opportunity: Explore alternative materials and repurposing methods to create eco-friendly packaging solutions.
2. Crowdsourced Design - Disruptive innovation opportunity: Engage consumers in the design process by asking for their contributions and incorporating them into the product packaging.
3. Personalized Branding - Disruptive innovation opportunity: Create packaging that reflects the individuality of the product and establishes a deeper connection with consumers.
Industry Implications
1. Fashion & Apparel - Disruptive innovation opportunity: Experiment with sustainable packaging solutions to reduce the environmental impact of the fashion industry.
2. Music - Disruptive innovation opportunity: Embrace crowdsourced design to involve fans in the creative process of album packaging.
3. E-commerce - Disruptive innovation opportunity: Utilize personalized branding techniques to enhance the unboxing experience for online shoppers.