The Myrtle Fall/Winter 2015 lookbook features a private residence located in Los Angeles. The Holmes-Shannon House was built in 1911, hence the vintage backdrop which includes wood-framed windows, opulent rugs and ornate bathroom tiling.
Photographer Megan McIsaac brought this retro production to life. In addition to the striking backdrop, she also zeroed in on the apparel featured in the Myrtle Fall/Winter 2015 collection. Present in the series are chunky lace-up heels, floral dresses, chunky knit sweaters and thin knee-high socks.
There are several fashionable motifs displayed in this collection. Shoppers can pick and choose from classic little black dresses, clunky ankle boots, plaid pieces and spotted sweaters. Eclectic is certainly the word as the line includes multiple yet equally chic elements.
Haute Homestead Lookbooks
The Myrtle Fall/Winter 2015 Catalogue Features a Private Residence
Trend Themes
1. Vintage-inspired Fashion - Opportunities for brands to create collections that draw inspiration from retro styles and offer a unique aesthetic.
2. Eclectic Mixing and Matching - Demand for fashion that allows consumers to mix and match various styles and create their own unique looks.
3. Residential Lookbooks - Potential for brands to showcase their collections in residential settings, tapping into the trend of lifestyle marketing.
Industry Implications
1. Fashion - Fashion brands can incorporate vintage-inspired designs and eclectic elements into their collections.
2. Interior Design - Opportunities for interior design brands to collaborate with fashion brands and create residential lookbooks.
3. Marketing and Advertising - Brands can explore the concept of lifestyle marketing by featuring their products in residential settings in their lookbooks and campaigns.