The My/Mo Mochi Ice Cream with Mochi Bits have been unveiled by the brand as a new frozen treat option that will provide a sweet, textural dessert for those looking for something a little different.
The gluten-free ice cream is set to go on sale starting next year and will be available in pint-sized tubs that have been filled with ample amounts of the frozen dairy dessert in addition to mounds of soft mochi bites.
The new ice cream is set to be available in five flavor options including 'Mango,' 'Green Tea,' 'Chocolate,' 'Salted Caramel' and 'Strawberry' to ensure it's suitable for those with varying taste preferences. Speaking on the new My/Mo Mochi Ice Cream with Mochi Bits, the CMO for the brand, Russel Barnett, said, "After the overwhelmingly positive response to My/Mo Mochi ice cream, we are excited to expand our offerings with the launch of My/Mo ice cream with mochi bits. As our brand’s vision is to bring the snackability of mochi ice cream to the masses, this was a natural progression and delivers another way for consumers to chew their ice cream."
Japanese Cake-Infused Ice Creams
The My/Mo Mochi Ice Cream with Mochi Bits Comes in Five Flavors
Trend Themes
1. Mochi Dessert Products - The emerging trend of combining mochi with different dessert products creates opportunities for further innovation.
2. Gluten-free Ice Cream - The growing demand for gluten-free products highlights opportunities for innovation in the frozen dessert industry.
3. Novelty Flavored Ice Creams - Creating unexpected flavor combinations for ice cream presents opportunities for brands to stand out from competitors and satisfy consumer curiosity.
Industry Implications
1. Frozen Dessert - Integrating mochi and other textured ingredients into frozen dessert products represents a disruptive innovation opportunity in this industry.
2. Gluten-free Food - Refining the manufacturing process for gluten-free ice cream production creates a disruptive innovation opportunity in the gluten-free food industry.
3. Snack Food - Developing unique flavor combinations for ice cream and other snack products presents a disruptive innovation opportunity for the snack food industry.