This infographic by 'My Destination' explains how mobile technology has drastically changed the travel industry in a positive way. According to this chart, 17% of consumers have researched a trip on a mobile app or website, while 12% have downloaded travel-related apps.
It appears that the United Kingdom has the highest percentage of mobile penetration and has a 47% rate of people who are booking trips online. The United States comes in a close second with a 40% rate of people who are booking travel plans online. Due to the fact that a large percentage of people own smartphones, it allows for easy access to social media sites, which according to this chart aids in driving 78% of traffic to travel sites.
Mobile Travel Booking Graphs
The 'My Destination' Chart Shows How Technology has Aided Sales
Trend Themes
1. Mobile Technology in Travel - The increasing use of mobile apps and websites for travel research and booking is disrupting the travel industry.
2. Mobile Penetration and Travel Booking - The high mobile penetration rates in the United Kingdom and the United States are driving the shift towards online travel booking.
3. Social Media Traffic to Travel Sites - Social media platforms are playing a significant role in driving traffic to travel sites, presenting opportunities for disruptive innovation.
Industry Implications
1. Travel and Tourism - The travel and tourism industry is seeing disruptive innovation opportunities with the increasing use of mobile technology for booking and increased reliance on online travel research.
2. Mobile App Development - The rise in mobile app usage for travel research and booking creates opportunities for disruptive innovation in mobile app development for the travel industry.
3. Social Media Marketing - The reliance on social media platforms for driving traffic to travel sites opens up opportunities for disruptive innovation in social media marketing strategies for the travel industry.