This hilarious commercial for Tampax tampons uses a woman with a very annoying squeaky voice trying to give women Mother Nature's monthly “gift†to women passing by. I just love the way women try to avoid her, especially on the escalator. The background song “Bad to the Bone†really works as well.
Implications - Advertisements like this succeed at being funny and informative simultaneously, and are thus far more likely to appeal to a wide number of consumers. By combining a traditionally taboo product with a clever sense of humor, campaigns like this definitely let consumers have a little fun. This is something they ultimately appreciate and are far more likely to remember.
Monthly Periods as Presents
Guerrilla Tampax Stunt Puts Mother Nature On the Street
Trend Themes
1. Funny-informative Advertisements - Opportunity for companies to create ads that are both funny and informative, appealing to a wide range of consumers.
2. Taboo Product Marketing - Opportunity to use clever and humorous approaches to market traditionally taboo products, making them more relatable and memorable for consumers.
3. Humor in Advertising - Opportunity to utilize humor in advertising campaigns to engage consumers and create a lasting impression.
Industry Implications
1. Feminine Hygiene Products - Opportunity for companies in the feminine hygiene products industry to create humorous and relatable marketing campaigns.
2. Advertising - Opportunity for ad agencies to explore the use of humor in their campaigns, particularly for products that are considered taboo.
3. Entertainment - Opportunity for entertainment industries to collaborate with brands and create humorous advertisements that engage and entertain consumers.