Muslim Hikers has partnered with Wiggle and adidas TERREX to make outdoor trekking and activities more open and accessible to the Muslim community. As a result of the partnership, Muslim Hikers is helping develop the first-ever outdoor praying mat for Muslim Hikers to help a broader audience enjoy the activity.
As part of the collaboration, 100 mats have been made and given to Muslim Hikers. The mats, created in collaboration with QM Design, include pockets in each corner, allowing the user to weigh it down for prayer. The mats also boast lettering inspired by maps and will be sold commercially in the near future.
The thin, water-resistant mats are mainly made to survive the elements of the outdoors and can be folded up into a small package to fit inside hiking bags.
Hiking-Focused Prayer Mats
Muslim Hikers and adidas TERREX Develop the First Outdoor Prayer Mats
Trend Themes
1. Halal Outdoor Gear - Developing outdoor gear for diverse religious and lifestyle needs presents an opportunity for brands to differentiate themselves and reach new audiences.
2. Religious-inclusive Design - Incorporating religious and cultural needs into product design can open up new markets and foster inclusivity.
3. Sustainable Outdoor Gear - Creating outdoor gear that can withstand the elements while being environmentally sustainable presents an opportunity for brands to align with consumer values and stand out in a crowded market.
Industry Implications
1. Outdoor Recreation - Breaking down barriers to participation in outdoor activities can expand the customer base for this industry.
2. Sportswear and Athletic Gear - Designing products that cater to a wide range of cultural and religious needs can help brands stand out in a competitive industry.
3. Design and Manufacturing - Working with diverse communities to design and produce specialized products can lead to new business opportunities and foster inclusivity in the manufacturing industry.