This ad for GE starts off very serious, but once you see that electrical pole moving and hear the country music begin playing, you can’t help but have a grin on your face. I really like the "out of the box" method GE used for this commercial in order to convey the message of saving energy.
The ad was created by advertising agency BBDO, New York with creative direction by David Lubars, Bill Bruce, Don Schneider, Tom Darbyshire, and Ted Shaine.
Power Lines as Banjo Strings
GE Uses Musical Electrical Poles to Deliver Energy-Saving Message
Trend Themes
1. Musical Energy - Using music as a creative way to promote energy-saving messages.
2. Out of the Box Advertising - Incorporating unexpected elements into advertisements to make them more memorable and effective.
3. Interactive Utility Poles - Transforming ordinary utility poles into interactive elements that engage and delight people.
Industry Implications
1. Energy and Utilities - Using innovative messaging and marketing techniques to promote energy efficiency, sustainability, and conservation.
2. Advertising and Marketing - Exploring new and creative ways to communicate brand messages and engage audiences through transformative and innovative campaigns.
3. Smart City Infrastructure - Incorporating innovative and interactive elements into city infrastructure, such as utility poles, to enhance public engagement and promote sustainability.