Balanced Tiger now makes mushroom protein bars that are vegan and gluten-free and full of beneficial functional mushrooms. In fact, the free-from bars are infused with 1,500 mg of functional mushrooms, including revered varieties like lion's make and cordyceps.
These snackable bars are free from artificial sugars and they are ready to be used to refuel at any time of the day. Balanced Tiger has introduced its new mushroom protein bars in several decadent and dessert-like varieties, including chocolate chip cookie dough, peanut butter chocolate, chocolate brownie and vanilla chai.
With functional snacks on the rise, health-conscious consumers are turning to mushroom-infused food and beverage products to receive the numerous benefits of mushrooms for stress relief and clarity of thought, as well as overall physical and immune health.
Mushroom Protein Bars
Balanced Tiger's Bars Have 1,500mg of Functional Mushrooms
Trend Themes
1. Functional Mushroom-infused Snacks - There is an emerging trend towards introducing functional mushroom-infused food and beverage products that offer numerous benefits to consumers for stress relief, clarity of thought and overall physical and immune health.
2. Vegan and Gluten-free Protein Bars - With the demand for vegetarian and gluten-free products, there is an opportunity to introduce plant-based protein bars that cater to health-conscious consumers seeking more natural and wholesome options.
3. Artificial Sugar-free Snacks - As consumers become more health-conscious, there is a growing trend towards reduced sugar intake, leading to an opportunity for alternative sweeteners and products with no artificial sugars.
Industry Implications
1. Functional Foods and Beverages - This industry can explore further the use of functional mushrooms as an ingredient to produce snacks and beverages that cater to the health-conscious trend.
2. Plant-based Food Industry - This industry can further develop protein bars that are vegan and gluten-free as a more natural and wholesome alternative to traditional protein bars.
3. Health Snack Market - This industry can take advantage of the trend towards reduced sugar intake by producing snacks that are free from artificial sugars and use natural sweeteners.