The days of immediately throwing people's calling cards straight in to a drawer or bin may well be over thanks to MOO, which has created a new type of multimedia business card called Paper+. Using Near Field Communications (NFC) technology, the multimedia business card aims to ensure you make a first impression that is truly impressive.
By holding the card near a smartphone, recipients can be taken directly to a website, portfolio or any relevant content within seconds.
If you're a photographer, you can direct people straight to your gallery. A multimedia business card for musicians could contain links to a playlist. If you are promoting an event, all the details can be called up in an instant. Have you built an app? Then your card could drive traffic straight to the download site.
It's the first time NFC technology has been used like this in a paper business card, giving them a whole new lease of life.
Multimedia Business Cards
MOO's New Business Cards Generate Astounding First Impressions
Trend Themes
1. Multimedia Business Cards - Using NFC technology, multimedia business cards are revolutionizing the way people make a first impression.
2. Near Field Communications (NFC) - The integration of NFC technology in business cards opens up new possibilities for instant access to relevant digital content.
3. Interactive Marketing Tools - Multimedia business cards provide a unique opportunity for businesses to engage customers by linking physical cards to interactive online experiences.
Industry Implications
1. Stationery and Printing - The stationery and printing industry can embrace the disruptive innovation of multimedia business cards by incorporating NFC technology into their product offerings.
2. Creative Services - Creative professionals, such as photographers and musicians, can utilize multimedia business cards to showcase their work and enhance networking opportunities.
3. Event Management - The event management industry can leverage multimedia business cards to provide instant access to event details and drive engagement among attendees.