The Multi Media Est campaign shows that while advertising is essential to the success of business, if not executed to the best of one's abilities, it can be a waste of valuable money.
Instead of slapping a slogan and image together, Multi Media Est demonstrates that marketing must be honed and nurtured just like a small child. Certain taglines for the ads include: 'In no time, he'll be a strong and handsome ad,' and, 'Before you know it she'll be a tall and beautiful ad.' These advertisements reveal the importance of marketing as not just a small aspect of business.
Conceived by Berlin-based ad agency Saatchi & Saatchi, the Multi Media Est campaign sets the standard for successful ads, and aims to bring marketing to the forefront of the business agenda.
Abandoned Baby Ads
The Multi Media Est Campaign Nurtures Marketing
Trend Themes
1. Nurturing Marketing - The trend towards nurturing marketing campaigns that require more attention and creativity to be successful.
2. Personalized Advertising - The trend towards creating personalized advertisements that truly resonate with the target audience.
3. Marketing as a Priority - The trend towards putting a greater emphasis on marketing as a necessary and essential component of business success.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry has an opportunity to innovate by emphasizing the importance of creativity and attention to detail when developing campaigns.
2. Brand Management - The brand management industry has an opportunity to innovate by recognizing the importance of marketing in building and maintaining a strong brand reputation.
3. Business Consulting - The business consulting industry has an opportunity to innovate by helping companies prioritize marketing as an essential aspect of business success and implementing strategies for effective marketing campaigns.