Amid the COVID-19 pandemic and in anticipation of Father's Day this year, Hotels.com debuted a "mulligan" campaign to help consumers give their dads an amazing gift post-pandemic. For 48 hours only, Hotels.com is offering 50% off bookings at 10 luxurious golf resorts across the globe so consumers can "take a mulligan aka a do-over in golf lingo."
"This year isn’t making it easy on anyone to make Father’s Day a hole in one," said Josh Belkin, vice president, Hotels.com brand. "With future stays at these 10 incredible golf resorts, we’re hoping this offer will take the guesswork out of Father’s Day gift giving and reward your dad with something to look forward to — an epic golf trip!"
Discounted Future Golf Bookings
Hotels.com Debuted the Mulligan Campaign to Save on a Future Trips
Trend Themes
1. Post-pandemic Travel - Hotels.com's 'mulligan' campaign represents an opportunity for travel companies to offer discounts on future bookings to entice consumers to travel once the pandemic subsides.
2. Golf Tourism - The discounted golf bookings offered by Hotels.com demonstrate the potential for companies in the golf tourism industry to increase revenue by offering special promotions like this one.
3. E-gift Cards - Hotels.com's limited-time Father's Day offer highlights the potential for e-gift cards as a revenue stream for companies looking to attract customers with unique promotions.
Industry Implications
1. Travel and Tourism - The discounted future bookings offered by Hotels.com are relevant to the travel and tourism industry as a whole, which is looking for ways to incentivize customers to travel again once the pandemic ends.
2. Golf Resorts - The 'mulligan' campaign by Hotels.com presents an opportunity for the golf resort industry to offer unique promotions for future bookings to attract customers and increase revenue.
3. Gift Card Industry - Hotels.com's Father's Day promotion demonstrates the potential for companies in the gift card industry to offer unique promotions for e-gift cards that appeal to customers looking for deals and discounts.