Frozen cocktail company 'Lic' recently unveiled a mulled wine flavor that can be enjoyed over the holidays. Although chilled drinks are not usually associated with the holiday season, these frozen cocktails provide a refreshing way to enjoy a festive beverage.
In order to win over holiday shoppers, Lic has added a mulled wine flavor to its existing lineup of frozen cocktails. The boozy treat is made from warm Indonesian spices such as cinnamon, star anise and fresh nutmeg. These spices are then balanced by red wine and a hint of citrus. The combination of sweet and spicy flavors mimics the familiar taste of mulled wine. Although the drink is as a strong as a traditional cocktail, it comes in the form of a frozen treat that can be enjoyed directly out of the package.
Lic's newest frozen cocktail provides a refreshing way to enjoy a classic holiday beverage.
Festive Frozen Cocktails
This Brand Has Added a Mulled Wine Flavor to Its Cocktail Lineup
Trend Themes
1. Frozen Cocktail Innovations - Lic's addition of a mulled wine flavor to its frozen cocktail lineup demonstrates the potential for creating unique and festive variations of chilled drinks.
2. Holiday-themed Frozen Treats - The release of Lic's mulled wine frozen cocktail reflects the opportunity to offer holiday-inspired flavors in unconventional forms, catering to consumers seeking festive experiences.
3. Spice-infused Cocktails - The use of warm Indonesian spices in Lic's mulled wine frozen cocktail highlights the trend of incorporating unique flavor profiles in alcoholic beverages, presenting a disruptive innovation opportunity in the cocktail industry.
Industry Implications
1. Frozen Beverage Industry - Lic's introduction of a mulled wine flavor to its frozen cocktail lineup showcases the potential for innovation in the frozen beverage industry, enticing customers with unique flavors and experiences.
2. Alcohol and Spirits Industry - The incorporation of warm spices and citrus in Lic's mulled wine frozen cocktail presents an opportunity for the alcohol and spirits industry to explore new flavor combinations and expand its product offerings.
3. Holiday Food and Beverage Market - Lic's release of a mulled wine frozen cocktail taps into the holiday food and beverage market, offering a refreshing twist on traditional holiday drinks and capturing the attention of consumers seeking novel experiences.