Status Gadget Holders

The Mulberry x Apple Collaboration Protects Tech in Style

Design icons Mulberry and Apple have teamed up to produce a first collection of nine luxurious pieces to hold your gadgets.

Mulberry, the luxury British leather goods company, has crafted pieces for the MacBook, MacBook Pro, iPhone and iPod Touch in its trademark style and luxurious leathers. The Mulberry x Apple collaboration will be produced in the season’s colours and will be on many fashionistas' wish lists.

Mulberry has stiff competition though; luxury brands including Gucci, Louis Vuitton, Hermes, Dior and Smythson have all already produced cases for the iPhone and iPod Touch.

The Mulberry x Apple collaboration will be available in Mulberry and Apple stor’s from 1st November and online from 1st December.
Trend Themes
1. Luxury Tech Accessories - The collaboration between Mulberry and Apple presents opportunities for other luxury brands to create stylish tech accessories.
2. Fashion-tech Collaborations - More fashion brands could collaborate with tech companies to create stylish tech accessories.
3. Blending Function and Fashion - There is a growing trend in creating accessories that not only protect tech products, but also look fashionable.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can explore opportunities to create high-end tech accessories.
2. Technology - Tech companies can collaborate with fashion brands to create tech accessories with a fashionable design.
3. Consumer Goods - Companies in the consumer goods industry can explore opportunities to create fashion-forward tech accessories for consumers.

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