MUD\WTR is launching two new products called the ‘:rise Matcha’ and the ‘:balance Tumeric,’ two adaptogenic mushroom drink blends designed to boost energy, focus, and immune support. ‘:rise Matcha’ is an energizing morning practice that promotes mindfulness. The matcha blend from MUD\WTR is blended with spices and mushrooms and is 100% organic. ‘:balance Tumeric’ aims to encourage purposeful pauses away from life. A regenerative and calming break is provided by this caffeine-free concoction of medicinal mushrooms, turmeric, and spices.
"We believe that a healthy mind should be accessible to everyone," says CEO and Founder Shane Heath, "and although not everyone feels they can get there today, sometimes all it takes is a new healthy habit to be that lead domino to change your life for the better. Who knows? Enough of that might just change the world."
Adaptogenic Mushroom Powders
MUD\WTR Debuts the ':rise Matcha' and ':balance Tumeric' Blends
Trend Themes
1. Adaptogenic Mushroom Powders - The rise of adaptogenic mushroom powders in wellness beverages presents an opportunity for the food and beverage industry to incorporate these functional ingredients into their products and offer unique health benefits to consumers.
2. Organic and Mindful Morning Practices - Increasing interest in organic and mindful morning practices, particularly with adaptogenic mushroom blends and herbal teas, presents an opportunity for the wellness and self-care industry to provide products and services that promote holistic health and well-being.
3. Caffeine-free Beverages - The growing demand for caffeine-free beverages offers an opportunity for the beverage industry to innovate and create new products that incorporate functional ingredients, such as medicinal mushrooms and spices, to address the needs of health-conscious consumers.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can incorporate adaptogenic mushroom powders and other functional ingredients into their products to provide unique health benefits to consumers, such as improved energy and immune support.
2. Wellness and Self-care Industry - The wellness and self-care industry can capitalize on the growing interest in organic and mindful morning practices by offering products and services that promote holistic health and well-being, such as adaptogenic mushroom blends and herbal teas.
3. Beverage Industry - The beverage industry can innovate and create new products that cater to the growing demand for caffeine-free beverages, incorporating functional ingredients such as medicinal mushrooms and spices to address the needs of health-conscious consumers.