MTV has always been known for their risque advertisements, but the new MTV print ad in Belgium seems to push the envelope even further.
The campaign features ads with both male and female goodies, with signatures of some of the hottest artists plastered over them, giving the illusion of some very untamed pubic hair.
The words on the ad read, "some might stay forever."
The purpose of the ads is to promote MTV’s ‘Staying Alive’ campaign, which helps draw attention to AIDS and HIV prevention among youth.
Bushy Signatures
MTV's ‘Staying Alive' Campaign Shows More Than Expected
Trend Themes
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2. Controversial Imagery - Potential for companies to use provocative and controversial images to generate buzz and raise awareness for important social issues.
3. Creative Messaging - Opportunity for companies to use clever wordplay and visual elements to engage audiences and convey meaningful messages.
Industry Implications
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3. Advertising and Marketing - Exploring innovative ways to create memorable and impactful advertisements that break traditional norms and challenge societal norms.