The MTA, or the Metropolitan Transportation Authority, offers a familiar service to many New York residents and visitors, so NY Honors created a collection of streetwear that commemorates its history.
Included in the collection are a series of hoodies, tote bags, caps, and beanies. All of the garments boast graphic artwork or embroidery designs that feature the MTA's logo, or the slogans that it uses. An example of the latter is a bright blue pullover that states "Ride Safe!" in retro lettering.
With this unique streetwear capsule collection, New York residents and visitors can celebrate the mega city in a more subtle way than they'd be able to with the typical "I Love NY" tee that can be found at various shops.
Public Transit Streetwear
NY Honors Launched a Collection of Apparel That Honors the MTA
Trend Themes
1. Transportation Streetwear - The trend of creating streetwear that honors public transportation systems allows for an opportunity to tap into a new niche market of commuters and transportation enthusiasts.
2. Logo and Slogan Apparel - The trend of using logos and slogans from familiar institutions or services on apparel provides an opportunity for brand merchandising and promotion.
3. Subtle Commemoration - The trend of creating subtle commemorative apparel allows for a new way of showing pride or appreciation for a familiar service or institution without being overtly branded or touristy.
Industry Implications
1. Fashion Industry - The fashion industry can benefit from creating streetwear collections that incorporate logos and slogans from familiar institutions or services.
2. Transportation Industry - The transportation industry can benefit from brand merchandising and promotion through collaborations with fashion brands and retailers.
3. Tourism Industry - The tourism industry can benefit from providing subtle commemorative options for visitors to show pride or appreciation for a familiar service or institution without being overtly branded or touristy.