The Myprotein Protein Pancakes have been created in partnership with the UK-based pastry and dough manufacturer BakeAway as a nutritious breakfast option for health-conscious consumers to try out. The ready-to-eat pancake product features 25-grams of protein in each serving along with 95.5-calories and 2.8-grams of fat. These macros make the product perfect for consumers monitoring their intake, while the dessert-like taste and texture will position the pancakes as a treat for enjoyment in the morning or anytime of day.
Head of Licensing and Partnerships at Myprotein Gareth Gray commented on the Myprotein Protein Pancakes saying, "Our readymade protein pancakes are an absolute game-changer, we know our customers lead busy lives and demand snacks and meals that are time efficient yet nutritious and help them hit their macros. Protein pancakes are a food prep staple and we have made it easier than ever before for people to enjoy them, whether that’s on the way to the gym or at home, without the mess that comes with the territory of making protein pancakes from scratch."
Ready-to-Eat Protein Pancakes
Myprotein Protein Pancakes Have 25-Grams of Protein Per Pack
Trend Themes
1. Protein-infused Convenience Foods - Opportunity for brands to cater to time-conscious consumers seeking convenient, protein-rich meal options like ready-to-eat protein pancakes.
2. Nutrient-dense Ready-to-eat Snacks - Chance for food companies to innovate by offering nutrient-dense snack choices with specific macronutrient content, such as protein-packed pancakes.
3. On-the-go Protein Products - Potential for companies to disrupt the market by introducing portable protein products that cater to busy individuals looking for quick, protein-rich meal solutions.
Industry Implications
1. Food Manufacturing - Industry players can explore collaborations with pastry and dough manufacturers to develop nutritious, ready-to-eat protein products like protein pancakes.
2. Health and Wellness - Opportunity for businesses in the health and wellness sector to tap into the growing demand for convenient, protein-rich food options that support healthy lifestyles.
3. Sports Nutrition - Potential for sports nutrition companies to expand their product lines by offering convenient, high-protein snacks that cater to athletes and fitness enthusiasts.