In what appears to be IMAX's biggest movie campaign to date, Cream Electric Art delivers hyper-realistic and action-packed imagery. The project called for an engaging print and motion visuals that guaranteed an immersive environment to drive consumers to indulge in the IMAX theatre experience. Titled 'Films to the Fullest,' the movie campaign project was handed to the Sydney-based studio with a request for "looping, epic, immersive cinemagraphs."
The firm divided and conquered the project quite literarily. The global branding initative was distributed into three subcategories that boast distinct modes of action entertainment. Each designed to keep the audience at the edge of the seat, the posters and clips depict a boat in a stormy sea (The Storm), an epic plane shoot-out (The Dog Fight) and a space-themed environment (Exploration). The hyper-realism of the movie campaign is reached with CGI and comparison to live footage.
Hyper-Realistic Movie Campaigns
Cream Electric Art Uses CGI for IMAX's Print & Motion Campaign
Trend Themes
1. Hyper-realistic Campaigns - The use of CGI technology to create hyper-realistic print and motion visuals for campaigns has potential to disrupt traditional advertising.
2. Immersive Cinemagraphs - The demand for engaging and immersive cinemagraphs in marketing campaigns presents an opportunity for companies to incorporate new technologies and techniques to create unique content.
3. Segmented Branding Initiatives - The use of segmented branding initiatives to target specific audiences and create distinct modes of entertainment presents an opportunity for companies to personalize their marketing campaigns and increase engagement.
Industry Implications
1. Advertising - The advertising industry can utilize hyper-realistic campaigns, immersive cinemagraphs, and segmented branding initiatives to create more impactful and engaging content for clients.
2. Film - The film industry can use hyper-realistic CGI technology to create more visually stunning and immersive movie experiences, as well as incorporate immersive cinemagraphs and segmented branding to promote their films.
3. Technology - The use of CGI technology and other emerging technologies in hyper-realistic campaigns and immersive cinemagraphs presents an opportunity for the technology industry to innovate and drive progress in this field.