Sport Chek recently announced the launch of 'Move Makers' -- an interactive demonstration that encourages and empowers individuals to be active. The unique movement sessions are part of the fitness campaign, embodied by the slogan '#WhatMovesMe.'
Sport Chek partnered with multiple businesses including Biosteel, Civello, happy hippo, and others to provide a memorable experience. The event includes a braid bar, a smoothie bar, and bath soaks. Attendees also have the opportunity to have a 'Recess' workout session lead by Tyson Bankert with activities focused on childhood games, Yoga and breathing training lead by Sadaf Jamal, and a boxing boot camp led by wellness coach Louise Green. The event also offers free swag bags for participants with movement-enhancing products.
This interactive marketing technique allows consumers to gain an active experience and promotes catalyzation to accelerate consumers' personal development.
Brand-Sponsored Fitness Events
Sport Chek's 'Move Makers' is a Day of Free Fitness Classes
Trend Themes
1. Brand-sponsored Fitness Events - Opportunity for brands to engage with consumers through interactive fitness experiences.
2. Fitness Campaigns - Campaigns that promote and empower individuals to be active.
3. Experiential Marketing - Using immersive events to create memorable experiences and connect with consumers.
Industry Implications
1. Sports Retail - Opportunity for sports retailers to collaborate with wellness businesses and offer unique fitness events.
2. Wellness and Fitness - Opportunity for fitness and wellness companies to partner with brands and provide engaging experiences for consumers.
3. Marketing and Advertising - Opportunity for marketing and advertising agencies to develop experiential campaigns that promote active lifestyles.