It isn't enough to consider the visual representation of a product when developing its and wrapper, rather, one must ensure, as in the case of Mousse Tube packaging, that it's optimized for easy use and interaction with the consumer.
The basic assignment for this project involved the conception of children's food packaging with the use of cardboard. Saana Hellsten of Cargo Collective effortlessly met this criteria with an eco-friendly design and an unconventional form. The folded paper sachet was actually manipulated to become a tube with a screw top.
The benefit of this suggestion is that children need not complete all of the yogurt contents at once, and require no cutlery for its consumption. The Mousse Tube allows the fruity paste to be squirted directly into the mouth, and sealed shut until hunger arises again.
Squeezable Snack Branding
Mousse Tube Packaging was Designed with Rugrats in Mind
Trend Themes
1. Squeezable Snack Packaging - Designing eco-friendly, child-friendly packaging that allows for easy use and interaction with the consumer presents opportunities for disruptive innovation.
2. Cardboard Packaging - Developing unconventional folded paper sachet packaging that can be manipulated into tubes with screw tops opens up avenues for disruptive innovation in sustainable packaging.
3. Direct-to-mouth Food Products - Creating food products that can be squirted directly into the mouth, like the Mousse Tube packaging, offers possibilities for disruptive innovation in the snack industry.
Industry Implications
1. Food Packaging - The food packaging industry can innovate by designing eco-friendly, child-friendly packaging that allows for easy use and interaction with consumers.
2. Sustainable Packaging - The sustainable packaging industry can look into developing unconventional folded paper sachet packaging that can be manipulated into tubes with screw tops.
3. Snack Industry - The snack industry can explore creating direct-to-mouth food products, like the Mousse Tube packaging, to offer unique and convenient snacking experiences for consumers.