Mousline, a French brand primarily offering instant mashed potatoes, has recently unveiled a new brand strategy and packaging design, created by the global agency Marks Design. The aim of the project was to revive the category of mashed potato and appeal to a wider and more diverse audience, while staying true to the brand’s heritage and quality.
The new packaging design features a simple and clean look, with a rounded typography for the logo and a vibrant color palette for the different variants. The design also showcases the natural and local ingredients of Mousline, as well as the creative and personalized recipes that consumers can make with the product. The new brand vision, "To each their Mousline," reflects the idea of culinary exploration and indulgence, as well as the plant-based and sustainable credentials of the brand. The new packaging is expected to roll out in France and other European markets in the coming months.
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Trend Themes
1. Sustainable Packaging Innovations - Exploring biodegradable materials and eco-friendly designs to reduce environmental impact.
2. Personalized Recipe Showcase - Highlighting unique and customizable recipes to enhance consumer engagement and loyalty.
3. Culinary Brand Revitalization - Strategically repositioning brands through visual identity and messaging for broader market appeal.
Industry Implications
1. Food Packaging - Opportunities for incorporating sustainability and creativity in packaging solutions for food products.
2. Food Marketing - Utilizing personalized recipes and brand revitalization to differentiate products in competitive markets.
3. Graphic Design - Demand for innovative and vibrant visual identities to refresh brand image and attract diverse consumer demographics.