The MORTLACH x STARCK debut collection, set to be unveiled in Spring 2024, marks a significant collaboration celebrating Mortlach's heritage and craftsmanship, as well as the renowned vision of Philippe Stark who has been pointed as the first Creative Director for Mortlach Whisky to commemorate its 200th anniversary.
Pedro Mendonça, Diageo’s Global Reserve Managing Director of MORTLACH, claimed that "together [with Philippe Stark] they will venture into creative new heights, reinventing what whisky will represent to a generation, reimagining and rebuilding the spirit of Mortlach."
Starck shares Mortlach's pioneering vision, envisioning a modern era for the brand that combines nature's elegance and scientific magic in the service of humanity. He eloquently explained: "the evolution story of Mortlach takes a leap forward
into modernity, with the elegance of nature and the magic of science at the service of humanity."
Architect-Inspired Anniversary Lines
The MORTLACH x STARCK Debut Capsule Will Be Revealed in 2024
Trend Themes
1. Collaborative Luxury Editions - The MORTLACH x STARCK debut collection marks a significant collaboration celebrating Mortlach's heritage and craftsmanship.
2. Architectural Influence in Branding - Philippe Stark has been appointed as the first Creative Director for Mortlach Whisky to commemorate its 200th anniversary, infusing the brand with his renowned vision.
3. Nature-inspired Modernity - Starck envisions a modern era for Mortlach, combining nature's elegance and scientific magic in the service of humanity.
Industry Implications
1. Luxury Goods - The collaborative debut collection between MORTLACH and STARCK captures the essence of luxury and craftsmanship.
2. Alcoholic Beverages - The appointment of Philippe Stark as Creative Director for Mortlach Whisky presents opportunities for innovative branding and product development in the alcoholic beverages industry.
3. Design and Architecture - Philippe Stark's involvement with Mortlach signifies the influence of design and architecture in shaping the direction of the brand.