Shopping for groceries can pose quite the challenge. Companies are constantly playing around with their packaging, trying new color combinations and designs. Every one wants to produce the most appealing product, and in such a competitive world, it's tough to find something that stays consistent.
Marti Guixe took it a step further. Instead of just re-designing product packaging, the company one-upped his competitors by creating entirely new food forms.
Same Look, New Taste.
Implications - Thanks to the advent of social media and excessive sharing of intimate details and personal belongings online, there has been an increased premium placed on conventional products that feature a radical or avant-garde design. By combining newfound consumer desire for originality with standard functionality, the company shows a commitment to cutting-edge product development.
Culinary Designers
Marti Guixe Plays With Food
Trend Themes
1. Food Design - Businesses can take cues from Marti Guixe's approach to creating new food forms as a disruptive innovation opportunity in the world of food design.
2. Packaging Innovation - Marti Guixe's innovative approach to packaging design presents an opportunity for businesses to create unique and unconventional packaging designs that stand out in a competitive world.
3. Personalized Food - Marti Guixe's creation of entirely new food forms can inspire businesses to explore personalized food options as a disruptive innovation opportunity in the food industry.
Industry Implications
1. Food and Beverage - Marti Guixe's approach to food design presents an opportunity for businesses in the food and beverage industry to create unique and innovative products that stand out on the shelves.
2. Packaging - Marti Guixe's innovative approach to packaging design presents an opportunity for businesses in the packaging industry to create unconventional and eye-catching designs.
3. Social Media - Marti Guixe's use of social media to share their innovative designs presents an opportunity for businesses in the social media industry to capitalize on the trend of sharing unconventional and original content.