Over a year ago we first posted about Assvertising, a medium that's been used by a nunber of companies, including Kodak.
Last week, the Hard Rock Cafe in Time Square became the scene of assvertising used to promote the Gene Simmons Family Jewels tv show. Roughly 25 models pranced their way around the restaurant.
Tasteful!
Implications - Businessmen such as Gene Simmons capitalize on sexualizing their images. Gene Simmons is seen as a player due to his infamous commitment issues. Though seen as tasteless to some, Simmons' image will attract a niche demographic of young, chauvinistic males. Ultimately, Gene Simmons knows that, though his image disgusts some, he has a number of fans out there who are loyal.
More Assvertising
Gene Simmons Promotes Show at the Hard Rock
Trend Themes
1. Assvertising Goes Mainstream - Large brands and celebrities continue to use assvertising as a marketing medium, putting it on display for mainstream audiences.
2. Brand Image Sexualization - More brands and individuals are using sexualized images to promote themselves, taking advantage of the shock factor and attracting niche markets.
3. Provocative Guerrilla Marketing - Assvertising and other types of provocative marketing are gaining popularity and attention, making it a disruptive marketing strategy.
Industry Implications
1. Marketing and Advertising - Marketing agencies can embrace assvertising and other provocative strategies as novel ways to attract audiences.
2. Entertainment - Celebrities like Gene Simmons use these shock tactics to gain a competitive edge and increase engagement among the niche markets.
3. Hospitality and Tourism - Companies in the hospitality and tourism industry can experiment with assvertising campaigns to attract younger audiences and create unforgettable experiences.