The ' Morcheba Embellished Leather Clutch' by Malene Birger is a beautiful handbag that brings hardcore glam to the max. Decorated with shiny gold, silver, brass and copper beads and a exposed zipper, clutches don't get any more edgy than this puppy.
The Morcheba Embellished Leather Clutch mixes a typically dainty handbag design (the clutch) with a youthful aesthetic that screams "rock 'n' roll."
Implications - References to popular music genres is always popular in product designs -- take the reference to rock and roll with studded details, for example. There is an emerging generation of those who appreciate the opportunity to mix different personas amongst their wardrobes. All business should consider creating designs that can be mixed in order to play up different consumer personas.
Hardcore Glam Handbags
Malene Birger's Morcheba Embellished Leather Clutch is Edgy
Trend Themes
1. Hardcore Glam Handbags - The trend of merging edgy rock and roll styles with traditionally feminine handbag designs creates opportunities for businesses to create other variations of this theme in their products.
2. Studded Details - Design elements borrowed from rock and roll styles like studded details can be incorporated into different types of fashion products, allowing for further exploration of this style.
3. Youthful Aesthetics - A youthful aesthetic mixed with otherwise traditional designs creates an opportunity for businesses to target younger generations who appreciate this style.
Industry Implications
1. Fashion and Accessories - The fashion and accessories industry will find opportunities in exploring how they can incorporate this edgy glam style into their products.
2. Design and Branding - Design and branding industries can find opportunities in helping other businesses explore creative ways to merge seemingly unrelated styles.
3. Music and Entertainment - Music and entertainment industries can capitalize on the popularity of rock and roll and punk styles by creating merchandise with similar design elements.