To work on her packaging skills, Erin Bruce decided to do a rebrand of Monarch Paint Brushes that would help the product stand out more.
For the design concept, she placed the brushes in a rectangular box with the handle sticking out the top. Circular holes were then cut out on the front with the name Monarch in the middle, with a large gold-colored M in the background. Overall the paint brushes exude a high quality look, for people that take their painting seriously. It's amazing how much of a difference a packaging design makes on how someone can think of a paint brush.
Sometimes it only takes a different shape or a few cutouts to turn packaging into something memorable.
Cut-Out Brush Branding
Monarch Paint Brushes Receive a Makeover by Erin Bruce
Trend Themes
1. Packaging Rebranding - The success of Monarch Paint Brushes' rebranding shows the potential for other product packaging to make a memorable impact.
2. Creative Cutout Designs - Incorporating cutouts in packaging design, like Monarch Paint Brushes, can create a unique and eye-catching visual appeal.
3. Enhancing Brand Perception Through Design - The makeover of Monarch Paint Brushes demonstrates how thoughtful and high-quality packaging design can positively influence consumers' perception of a product.
Industry Implications
1. Art Supplies - The rebranding of Monarch Paint Brushes offers an innovative opportunity for other art supply brands to rethink their packaging design and stand out in the market.
2. Consumer Goods - Creative packaging cutouts, as seen in Monarch Paint Brushes, can inspire other consumer goods industries to explore unique design approaches to enhance brand presence and consumer engagement.
3. Marketing and Advertising - The success of Monarch Paint Brushes' packaging rebranding demonstrates the potential for marketing and advertising agencies to explore innovative design strategies that captivate consumers' attention and leave a lasting impression.