The Molly Malone statue in Dublin has been touched so often that the statue's breasts have changed color. It's one of the city's most popular tourist attractions and with this tradition in mind, the Marie Keating Foundation placed a lump on the statue's breasts, for a breast cancer awareness campaign entitled 'Take Notice.'
The clever campaign begs the question "if you weren't looking for a lump, would you realize one was there?" The campaign demonstrated that not a single person noticed the lump placed on the statue, reminding consumers that when it comes to breast cancer, "the easiest thing in the world is to ignore it."
The powerful ad reminds people to take care of themselves and to make breast examinations a more frequent routine.
Discreet Breast Cancer Campaigns
A Lump Was Placed on the Molly Malone Statue's Breasts
Trend Themes
1. Breast Cancer Awareness - Creating innovative campaigns to raise awareness and encourage regular breast examinations.
2. Discreet Advertising - Using subtle and unexpected methods to capture attention and deliver a powerful message.
3. Interactive Public Art - Utilizing public sculptures and installations to engage and educate the audience about important issues.
Industry Implications
1. Healthcare - Exploring new ways to promote breast cancer awareness and early detection.
2. Advertising - Incorporating creative and unconventional approaches to captivate audiences and convey important messages.
3. Art and Culture - Using public art as a platform for social and health-related campaigns, creating interactive and thought-provoking experiences.