Sky Broadband's 'Happily Ever After' campaign originally offered people to write their own endings to classic fairy tales through a twitter based campaign. In its second installment the 'Happily Ever After' is expanding into a series of films to be shown on Channel 4 network. This particular campaign highlights the classic Little Red Riding Hood story with a modern twist. In modernizes the fairy tale ' Little Red Riding Hood,' but updates the story to show her using her broadband only to find a wolf disguised as the grandma browsing the 'WolfTube' on a shiny white iPad.
The preview trailer is quite funny with unique nuances of living in today's world where the hero could tell you off and grandma is cool enough to use a Mac. It is fascinating how even as adults amid today's modernity how we are still attracted to fairy tales. Someone still needs to save the day and if it won't be Prince Charming, it will be a Princess in motorcycle boots.
Modernized Fairy Tale Ads
Sky Broadband Invites You to Live 'Happily Ever After'
Trend Themes
1. Modernized Fairy Tales - Brands can update classic stories and captivate audiences with modern twists.
2. Multi-channel Advertising - Offering ads across various mediums can provide widespread exposure to a campaign.
3. Humorous Marketing - Incorporating humor into advertising can help attract and retain consumer attention.
Industry Implications
1. Telecommunications - Companies in the telecom industry can use creative campaigns to differentiate themselves and stand out in a crowded marketplace.
2. Entertainment - By partnering with popular media channels, entertainment companies can expand the reach of their content to new audiences.
3. Consumer Goods - Using humor to market products can help consumer goods companies form emotional connections with their target audience.