This series of modern renaissance paintings merges the "eroticism, presentation and charisma" of the Late Renaissance period with fast food culture. In the same way Italian and Dutch artists in this period of art history used lower and middle class people as subjects, German photographer Rebecca Rütten took pictures of people posing with modern era fast food items. Contemporary Pieces comments on how expensive health food is and yet one can buy a large amount of fast food at a considerably lower cost.
The modern renaissance paintings feature food items such as pizza, fried chicken, tacos, submarine sandwiches and (of course) a variety of offerings from McDonalds. Prints from the Contemporary Pieces series are also available for purchase with a golden frame.
Fast Food-Featuring Artwork
Rebecca Rütten's Modern Renaissance Paintings Incorporate Junk Food
Trend Themes
1. Modern Renaissance Slow Food - Incorporating slow food alternatives into modern renaissance paintings offers an opportunity for disruptive innovation in both the art and food industries.
2. Fast Food Art Collectibles - Creating collectible prints of fast food-inspired modern renaissance paintings creates a disruptive innovation opportunity in the art industry specifically for the fast food-loving demographic.
3. Affordable Health Food - Fast food being a considerably cheaper purchase highlights the need for affordable healthy food options as an opportunity for disruptive innovation in the food industry
Industry Implications
1. Art Industry - Collaboration between fast food brands and Renaissance-inspired artists creates a disruptive opportunity in the art industry
2. Food Industry - Offering healthier affordable options, as an alternative to affordable fast food, presents a disruptive innovation opportunity in the food industry
3. Fast Food Industry - Creating art collectibles for the fast food-loving demographic presents an opportunity for disruptive innovation in the fast food industry