Atypical and Deus Ex Machina have teamed up to create two new modern geometric skateboards that will catch the eye of more than those who are into the sport. Clean and minimalist yet playful and colorful, the decks are the blend of two worlds. They will appeal to grown men who are young at heart and still have a deep passion for skateboarding.
Available at the Deus Store in Milan, Italy, the modern geometric skateboards boast "two different colors, born from the union of these two companies: one in yellow and one in green, both framed in a base composed of various shades of gray," states the designers. They were inspired by one of the most iconic motorcycle Deus models, the Drover's Pup.
Modern Geometric Skateboards
The Atypical x Deus Ex Machina Collab Debuts Two Decks
Trend Themes
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3. Collaborative Skateboard Collections - Disruptive Innovation Opportunity: Partnering with different brands or industries to create unique skateboard collections that cater to the diverse interests of consumers.
Industry Implications
1. Skateboard Manufacturing - Disruptive Innovation Opportunity: Incorporating modern geometric designs into skateboard manufacturing, creating visually appealing and unique products.
2. Fashion and Lifestyle - Disruptive Innovation Opportunity: Collaborating with fashion brands and lifestyle companies to create skateboard collections that appeal to style-conscious consumers.
3. Recreation and Sports - Disruptive Innovation Opportunity: Expanding the skateboard industry by creating unique collaborations that attract non-traditional skateboarders and promote skateboarding as a recreational activity.