I know what you're thinking. "Those are fanny packs, and I'm having nothing to do with them." But hold on!
These new designs are much more stylish than ones from the past. Not only that, but they are just so practical; they keep your hands free for riding a bike or shopping, and your valuables securely held close to your body.
Just don't even think of hauling out your old zippered nylon jobby from the 80's. The latest styles are now jazzed up with buckles and studs and made from materials like organic leather and denim.
These images are mostly from bags made in Australia by Happy Cow , and a few samples from Stylehive.
Bringing Back the Fanny Pack
Modern Bum Bags
Trend Themes
1. Modern Fanny Packs - Disruptive innovation opportunities exist for fashion companies who make stylish, practical, and eco-friendly fanny packs with buckles and studs made from materials like organic leather and denim.
2. Hands-free Accessories - Opportunities exist for both fashion and sporting goods companies to create hands-free accessories, like fanny packs, that allow customers to carry their valuables securely while keeping their hands available for other activities.
3. Reviving Nostalgic Items - Opportunities exist for companies to revive nostalgic items, like fanny packs, with modern twists that are more stylish, eco-friendly, and practical for a new generation of consumers.
Industry Implications
1. Fashion - Fashion companies can leverage the trend of modern fanny packs to create stylish and practical hands-free accessories for customers.
2. Sporting Goods - Sporting goods companies can create hands-free accessories, like fanny packs, for customers who need to carry their valuables securely while keeping their hands available for activities.
3. Eco-friendly - Eco-friendly companies can use organic leather and denim to create sustainable fanny packs that are both practical and stylish for customers.