Italian watch brand Unimatic has partnered with luxury retailer Lorenzi Milano to launch an all-new dive-inspired timepiece called the 'Modello Due U2S-T.' A first for the company, the new watch features a full titanium case, making it a much more lightweight model than Unimatic's other flagship stainless steel pieces.
In terms of features, the Modello Due U2S-T comes equipped with a Lorenzi Milano Green dial and matching strap (which is also offered in calfskin leather), 300M of water resistance, and a manual winding. However, the watch's most notable feature is its impressive Sellita SW200-1 automatic movement, which delivers a 38-hour power reserve.
For those interested, the Unimatic Modello Due U2S-T is now available to purchase on the brand's website as well as at select physical retailers internationally.
Olive Green Titanium Timepieces
Unimatic Launches Its New Timepiece, the 'Modello Due U2S-T'
Trend Themes
1. Lightweight Titanium Timepieces - The popularity of lightweight timepieces made from alternative materials such as titanium is increasing, providing opportunities for brands to disrupt the traditional watch market.
2. Green Dials and Straps - The rising trend of watches featuring green dials and straps presents brands with an opportunity to differentiate their products and appeal to consumers seeking unique and stylish accessories.
3. Manual and Automatic Movement Hybrid - The emergence of timepieces featuring hybrid manual and automatic movements is disrupting the traditional watch market, providing consumers with watches that combine traditional mechanical movements with modern technology.
Industry Implications
1. Luxury Retail - Luxury retailers can capitalize on the rising trend of lightweight titanium timepieces and green dials and straps by offering unique and exclusive products that appeal to consumers seeking high-end and stylish accessories.
2. Watch Manufacturing - The emergence of hybrid manual and automatic movements presents watch manufacturers with an opportunity to innovate and differentiate their products from competitors, appealing to consumers seeking unique and modern timepieces.
3. E-commerce - The availability of the Unimatic Modello Due U2S-T on the brand's website highlights the importance of an integrated e-commerce strategy for watch brands looking to reach consumers globally and expand their market reach.