One way brands have been making memorable ads is to poke fun at the way their own industry advertises products, making light of cliches through mocking advertising. Trend Hunter Research Advisor and Editor Courtney Scharf talks about some of the funniest examples of self-conscious selling she's seen on the site.
Typically yogurt is targeted towards health and body-conscious females. Powerful Yogurt looks to change this up in their hilarious hunky lumberjack commercial that demonstrates the power of 6-pack abs and goes after the male demographic with their ad. Known for their stunt marketing, LG poked fun at themselves in a recent commercial where an elaborate stunt goes terribly awry. The world of feminine hygiene products is another instance where mocking advertising has taken off, as evidenced with HelloFlo's First Moon Party commercial.
Self-Conscious Selling
Trend Hunter's Courtney Scharf Discusses Industry Mocking Advertising
Trend Themes
1. Self-conscious Advertising - Creating ads that mock industry cliches can result in memorable and engaging campaigns.
2. Gender-bending Marketing - Brands can disrupt traditional gender stereotypes by targeting unexpected demographics with humorous and unconventional ads.
3. Stunt Marketing - Using humor and self-deprecating jokes in commercials, brands can captivate audiences and create buzz around their products or services.
Industry Implications
1. Yogurt - The yogurt industry can adopt self-conscious advertising to challenge gender norms and attract a wider consumer base.
2. Electronics - Electronics brands have the opportunity to engage consumers by incorporating self-mocking elements into their marketing strategies, offering a fresh and entertaining approach.
3. Feminine Hygiene Products - By embracing humor and self-awareness in their advertising, feminine hygiene brands can break taboos and connect with their target audience in a relatable way.